Question: Observation Inference Data Sampling Situational Analysis Demography Pychological Analysis Multicultural Analysis Interest And Knowledge Analysis A. The Approach Considers The Situation For Which Your Audience Is Gathered. This Category Is Primarily Concerned With Why Your Audience Is Assembled In The First Place. Are They Willingly Gathered To Hear …

Observation Inference Data Sampling Situational Analysis Demography Pychological Analysis Multicultural Analysis Interest and Knowledge Analysis A. The approach considers the situation for which your audience is gathered. This category is primarily concerned with why your audience is assembled in the first place. Are they willingly gathered to hear you speak? Have your audience members paid to hear you? Or, are your audience members literally “speech captives” who have somehow been socially or systematically coerced into hearing you? These factors are decisively important because they place a major responsibility upon you as a speaker, whichever is the case. The entire tone and agenda of your speech rests largely upon whether or not your audience even wants to hear from you. B. Unless your selected speech topic is a complete mystery to your audience, your listeners will already hold “attitudes, beliefs, and values” toward the ideas you will inevitably present. As a result, it is always important to know where your audience stands on the issues you plan to address ahead of time. The best way to accomplish this is to sample your audience with a quick questionnaire or survey prior to the event. c. Whenever addressing an audience, it is generally a good idea to know about its age, gender, major, year in school, race, ethnicity, religious affiliation, et cetera. There are two steps in doing an accurate analysis of this kind: 1. gathering demographic data 2. interpreting this data. D. This audience analysis approach is perceived through one or more of our five natural senses -hearing, seeing, touching, tasting, and smelling. Knowledge that we acquire through personal experience has more impact on us than does knowledge that we learn indirectly. Knowledge acquired from personal experience is also more likely to affect our thinking and will be retained for a longer period of time. E. Audience analysis by this approach is merely a logical extension of your observations drawn in the method above. It is a form of critical thinking known as inductive reasoning, and another form of qualitative data gathering. An inference is when you make a reasoned tentative conclusion or logical judgment on the basis of available evidence. F. Odds are that any real-world audience that you encounter will have an underlying dimension. As a speaker, you need to recognize that the perspective you have on any given topic may not necessarily be shared by all of the members of your audience. Therefore, it is imperative that you become a culturally effective speaker. G. Unlike multicultural audience analysis, evaluating your audience’s topic interest and topic knowledge is a fairly simple task. One can do this through informal question and answer dialogue, or through an actual survey. Either way, it is best to have some information, rather than none at all. H. Unlike audience analysis by direct observation and analysis by inference, audience analysis by uses statistical evidence to quantify and clarify the characteristics of your audience.