• How has the average health care consumer demographicchanged?
  • What role have technological advances played in health caremarketing?
  • How has social media affected the way people view health care?What does that mean for health care organizations?
    • For example, if your hospital received terrible reviews onHealthgrades, Facebook, Yelp, and/or other social media sites, howwould you manage the message and turn the situation around?
  • Will technology and/or social media play a part in marketingyour proposed program? How?
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