In order to better understand the Voice of the Customer, thereare many methods to gather information such as surveys, unsolicitedfeedback and experiential shoppers. Other methods include: focusgroups, observation and leadership rounding.

True

False

The Institute of Medicine (IOM) published a reportcalled  To Err is Human: Building a Safer HealthSystem . It estimated that at least 44,000 and perhaps as manyas 98,000 people, die in hospitals each year as a result of medicalerrors that could have been prevented.

True

False

What are the two major types of questions used in constructing asurvey?

Forced-choice and closed ended

Computer-based and forced choice

Compound based and hierarchical

Open-ended and forced choice

A benchmark is like a target. Having the goal of being above theaverage could be a benchmark indicator.

True

False

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