You are a new business development analyst for a hospital thatis currently the market leader orthopedic services. The vicepresident for business development (VP) at your hospital meets withyou to tell you that she recently learned that one of the fourhospitals that your hospital competes with is planning to make abig push to expand its market share in orthopedics, which willpresent a significant threat to your hospital. The VP asks you toconsider whether the hospital should move to a fully developedservice-line structure for orthopedics as a response to thisstrategic move by your competitor. He asks you to prepare amemorandum outlining your opinion. The hospital currently has oneparallel service-line structure for cardiac care but otherwise isorganized entirely functionally. The VP suggests you set up ameeting with the cardiac service line manager to obtain someinformation that might help you form an opinion. At this point youdo not know anything about the cardiac care service line other thanit is organized as a parallel structure. Briefly outline anddiscuss three questions that you would want to ask the cardiac careservice line manager that will help you form your opinion.
